I.全球影响
The transformation of the social media landscape
The actions taken by the US government regarding TikTok, including potential bans and divestment requirements, have directly altered the competitive landscape of the global social media market. As TikTok’s position in the US market weakens or disappears, other platforms, such as Xiaohongshu, are quickly filling this gap.
Cultural exchange and understanding
As a leading social e-commerce platform in China, Xiaohongshu’s popularity in the US has unexpectedly facilitated direct communication between users from both countries. This cross-cultural interaction is not limited to entertainment content, but also includes the sharing of information related to education, lifestyle and other topics, helping to enhance mutual cultural understanding and respect.
The emergence of business opportunities
For many brands, especially those focused on fashion, cosmetics, and personal care products, Xiaohongshu provides a new marketing channel. This makes the international expansion of these brands easier, particularly when it comes to attracting young consumers.
However, data privacy and security issues are emerging.
With the influx of international users, Xiaohongshu is facing greater challenges in ensuring user data privacy and information security. This creates higher compliance requirements for all participating companies.
Discussion on internet governance models
This incident has sparked a new round of discussions about how countries should regulate transnational internet services. It emphasises the importance of establishing fairer and more reasonable global internet rules.
- Ordinary foreign trade opportunities
The growth of cross-border e-commerce
The internationalisation of Xiaohongshu has created new opportunities for cross-border e-commerce. Jiangguang Electric’s voltage protectors, current limiting protectors, motor protectors,AFDD，AFCI, smart meters and dormitory power limiting protectors can reach overseas consumers more effectively, particularly those interested in Chinese-made products.